In Timor-Leste your first marketing is not a billboard — it is being findable, trustworthy and consistent on the channels people already use.
The basics that cost nothing
- A name and a face. A clear business name, a logo (even simple), the same photo style everywhere. People buy from businesses they recognise.
- WhatsApp done properly. A business number that always answers, a catalogue photo album, and a price list you can send in one message.
- Facebook consistency. Post real photos of real products at a steady rhythm — twice a week beats ten posts once. Answer comments the same day.
- Your startup profile here. Your Startups of Timor page is your permanent address on the internet — pitch, photos, updates, and later your campaign.
The habit that beats everything
Keep every promise about time and price. In a small market, reputation moves faster than advertising — one wedding cake delivered late reaches more people than fifty posts.
When you have a little budget
Spend it on product photos and packaging before ads. A $30 phone tripod and good daylight improve every post you will ever make; boosted posts with bad photos are money burned.